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The Age of Manipulation: The Con in Confidence, The Sin in Sincere, by Wilson Bryan Key
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Exposes the strategies used by advertisers to manipulate our thoughts and senses.
- Sales Rank: #371688 in eBooks
- Published on: 1992-12-18
- Released on: 2012-07-24
- Format: Kindle eBook
Amazon.com Review
Many of you may think that the practice of making subliminal suggestions has been proven to have no effect on consumers. WRONG! This book, written by the world's leading authority on these techniques, dissects them in detail. After reading this book, you may realize that the stuff dribbling down your chin is not Diet Coke, but Pavlovian saliva. Very Highly Recommended.
From the Back Cover
In our request "to be in the know" are we compromising our capacity for unadultered thought? In this startling book, Dr. Wilson Bryan Key exposes the devious and sophisticated strategies that advertisers use in newspapers, magazines and television to manipulate and seduce our thoughts and senses. He explores how the media establishes our "reality" and why, subsequently, Americans are the most manipulated people in the world. This provocative book will forever change the way you view the world around you.
About the Author
Key is the world's leading authority on subliminal seduction. A Ph.D. in Communication Studies, he has taught at the universities of Denver, Kansas, Boston, Puerto Rico, and Western Ontario.
Ledford is Professor of Media at Auburn University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
I had not known he wrote a fourth book until I checked his Wikipedia entry and was glas to see that "The Age Of Manipulation" wa
By Poppaspank
I just reread Dr. Keys' three earlier books, "Subliminal Seduction", "Media Sexploitation" and "The Clam Plate Orgy", which I'd picked up back in the '70s and '80s when they came out. I had not known he wrote a fourth book until I checked his Wikipedia entry and was glas to see that "The Age Of Manipulation" was available from Amazon and at a nice, non-collectors item type price.
This volume seems a bit "drier" and less humorous than the previous works, but I can't offer a detailed review since I'm still reading it. but it's very informative and very intelligent. A nice change from the spy noovels and men's magazines I usually read.
14 of 15 people found the following review helpful.
He sure stirs up the pot...
By Richard Brodie
Dr. Key's fourth book on subliminal advertising is worth the purchase price just for the pictures: liquor ads with blatantly obvious erect penises drawn into the stream of pouring gin, "sex" airbrushed into practically everywhere, and even a McDonalds ad with a hand dipping an unforgivably phallic "Chicken Tender" into sauce. Key hypothesizes that the male homosexual taboo is at play in many of these ads. When we perceive these images subliminally but repress them, he says, it creates an irrational attraction to the advertisement. He showed some of these ads to Inuits, almost all of whom saw the penises immediately and burst out laughing. Americans only saw the images immediately 5% of the time. Although Key doesn't use the word "meme," he is thinking along the memetic paradigm as he uses Madison Avenue's sneaky tactics to enlighten readers about the vulnerable nature of their minds. A well written and erudite book.
--Richard Brodie, author, Virus of the Mind: The New Science of the Meme
6 of 15 people found the following review helpful.
off the subject
By Dr. C.
I haven't yet finished this book. It started out o.k., much like his earlier books, but after a few chapters he strayed wildly off of the subject (subliminal manipulation) and I've been waiting for him to get back to it. At this point he has talked about politics, the nature of truth, philosophy, language, Aristotelian logic.......all without any support for his opinions. Read his earlier books instead.
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