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Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
- Explains how smart phones and tablets enable Social Machines
- Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
- Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
- Sales Rank: #1234283 in eBooks
- Published on: 2013-03-20
- Released on: 2013-03-20
- Format: Kindle eBook
From the Inside Flap
50 billion products will be sharing information over the Internet by 2020—will yours?
Our online interactions form the backbone of companies like Facebook and Twitter and have redefined how we communicate. But what if machines like vehicles, health monitors, and appliances could all become members of your social network and share important information with you about what's happening in your automobile, your home, and your body? Well, the future is already here.
Social machines use everything from tiny, low-cost sensors to powerful embedded computers to securely gather valuable data from a growing collection of connected devices—cars, fitness trackers, irrigation systems, power meters, hospital beds, and many more. These machines communicate this data over the Internet to social networks of people and machines who can respond to a problem, deliver a service, or sell a solution. Nike, Ford, Procter & Gamble, and others are already using this technology to develop the next generation of Internet-enabled products and services that will drive the next wave of worldwide product innovation. Consider what's already out there:
- Nike's Nike+ shoe sensors can communicate with a smartphone app, which becomes your fitness guru, motivator, and record keeper
- P&G and Walmart collaborated on a "social vending machine" that instantly distributes free samples of Cascade dish soap when customers use their smartphones to "like" the Cascade page on Facebook
- A Dutch start-up uses wireless sensors on cattle that send a message to farmers when an animal is sick or pregnant
- A wireless heart monitor from Corventis can text a physician when a patient's heart palpitates
Social machines are the next big thing. Experts predict that an estimated 50 billion products will be sharing data over the Internet by 2020. Social Machines is the first book to explain the benefits and the process of connecting machines to a social network and bringing these products to a mass market. It shares step-by-step guidance on how to learn from existing implementations and customize them for your own use.
Who says only humans can be social? "Social" creates a compelling new business model for the Internet of Things. With cutting-edge advice from the forefront of the field, Social Machines will help you leverage this power to enormous advantage for your organization.
From the Back Cover
"Peter Semmelhack is a pioneer in the open source hardware space and the Internet of Things. By empowering more people to create and modify social machines in increasingly sophisticated ways, he is helping to democratize innovation."
—Eric von Hippel, economist and professor at the MIT Sloan School of Management
The next stage of interaction between ourselves and our environment is upon us. In the very near future, every great new product will be social—your shoes, your car, your bicycle, your home appliances—all collecting data and sharing it with you, whenever and wherever you need it.
Social Machines is the first book for businesspeople, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Across every major industry, digital technology is being "baked into" the most unlikely new products, even wheelchairs.
Companies like Ford, Pepsi, Verizon, and Procter & Gamble are using these "social machines" to reach new markets, improve customer experience, and increase revenues.In order for your business to stay competitive, you must learn how to join the "Internet of Things." Social Machines lays the foundation for powerful new business models that will not only change the way you reach consumers, but also the way we live.
About the Author
Peter Semmelhack is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media includingthe New York Times,the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Very interesting vision of our relationship with our things
By Matthew R. Peddicord
Can you imagine your car becoming your friend on Facebook?
The author dives into what it would be like to have your house and car talking to each other about you and your needs. All of our gadgets, from our phones to our refrigerators, could create social connections with us and our friends and family.
This book is not about new technology, all of these things already exist, this book is about how to capitalize on the emerging trend of connected devices. As a product manager, I appreciate learning how to integrate my products so that developers will want to write applications for me, and consumers will want to use my product because of the applications written for it.
I would recommend the book to everyone from engineers to CEOs, including designers and marketing professionals.
2 of 2 people found the following review helpful.
Provides a new view on IoT Devices
By Krešimir Mišura
This is an interesting read, giving the reader an introduction to the idea of social machines. It expands on the emerging concept of internet of things, and goes further by describing the benefits and use cases that could be made possible when including machines in social networks.
However, note that this book simply gives an overview and presents a couple of interesting ideas, but is not a technical book. You will find no tutorials, or information on how to proceed with the actual implementation of connected machines.
2 of 2 people found the following review helpful.
Excellent (understandable) framework for complex topic
By dr
Peter does a great job applying an understandable framework to a complex (and timely) topic. He provides a solid foundation on what "social machines" represent and why they are relevant. He then goes on to explain how to apply the framework across verticals, products, etc. Excellent, worthwhile read.
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