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Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want, by Kurt Mortensen
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Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all.Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world’s top persuaders, and with his specially formulated Persuasion I.Q. assessment—the most comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to: read people quickly • create instant trust • get others to take immediate action • close more sales • win over clients • accelerate business success • earn what they’re really worth • influence others to accept their points of view • win negotiations • enhance relationships • and—most important—hear the magical word “yes” more often! Whether we’re selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
- Sales Rank: #1410892 in eBooks
- Published on: 2008-05-05
- Released on: 2008-05-05
- Format: Kindle eBook
From Publishers Weekly
Mortensen (Maximum Influence) draws on Howard Gardner's research on multiple forms of intelligence and Daniel Goleman's Emotional Intelligence to introduce his concept of PQ—the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and sales professionals, the author argues that the inability to command influence is a universal personal and professional dilemma; he makes a compelling case that teachers, social workers, parents and spouses can benefit enormously from the respect power that accompanies finely tuned people skills. Mortensen invokes great communicators from Confucius and Thoreau to corporate CEOs to present PQ's key components (the five C's of trust: character, competence, confidence, credibility and congruence) and rewards (more sales and fruitful negotiations, higher incomes, happier relationships). Sections on mirroring and other nonverbal persuasion techniques are especially fascinating, and the author's emphasis on developing self-knowledge as a crucial ingredient will inspire readers to determine their purpose and passion. Mortenson's insights are enriched by anecdotes, humorous illustrations, a persuasion IQ test and an accessible step-by-step structure. Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent.” Publishers Weekly
Review
"Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent." Publishers Weekly
Most helpful customer reviews
8 of 9 people found the following review helpful.
Compendium of techniques for persuasion and success
By Rolf Dobelli
This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen's book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn't know where to start.
2 of 2 people found the following review helpful.
High School
By Dr. D. Watkins
Written on a high school level, employs dubious statistics, offers poor financial advice and is one of the few audio books I actually regretted listening to. You're far better off reading Cialdini's classic book Influence.
1 of 1 people found the following review helpful.
Uncomfortably challenging
By Richard Bishop
And just what I hoped it would be. This one pushes my fences and expands my thinking as few references have. Beyond new ideas to challenging long-held and erroneous beliefs.
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